#42: Expert Series with Sandra Pitroipa
Listen on…
#42: Expert Series with Sandra Pitroipa
In this episode of "I'm No Rookie," we have the pleasure of hosting Sandra Pitroipa, a seasoned professional in the beauty industry with over 15 years of experience. Sandra's career has taken her across three countries, and she currently serves as a Senior Executive at COTY in New York while also being the Founder/CEO of MY CURL iD, an online store dedicated to high-quality curly hair products.
Sandra Pitroipa Bio:
Sandra Pitroipa is a French Burkinabe professional holding a Master's degree in Cosmetic Science and Marketing. Throughout her career, she has been deeply immersed in the beauty industry, specializing in ingredients and raw materials, brand development, and the expansion of international brands. With a wealth of experience spanning more than 15 years, Sandra has honed her expertise in the industry by collaborating with industry experts in prominent locations such as her birthplace, Paris, as well as London and her current base in New York.
Currently, Sandra serves as a Senior Executive at COTY in New York. Simultaneously, she is the driving force behind MY CURL iD, where she holds the position of Founder and CEO. MY CURL iD is a unique online store catering to high-quality curly hair products. It is envisioned as the ultimate destination for textured and Afro haircare, focusing on maximizing the potential of black women's hair. The core belief at MY CURL iD is that every strand of hair has a unique story to share. With unwavering passion, the brand is dedicated to equipping curly hair wearers with everything they need on their journey, from premium products to expert guidance.
Join the MY CURL iD community, where the celebration of curly hair's beauty and diversity is at the forefront and where your hair's full potential is unleashed.
Key Discussion Points:
Sandra shares insights into her journey in the beauty industry, which has seen her work in Paris, London, and New York.
She discusses the challenges and unique aspects of working in different locations within the industry.
Sandra talks about her transition from B2B to B2C in the beauty industry and offers valuable advice to professionals looking to make similar career changes.
The episode explores Sandra's decision to take two career breaks and how they influenced her career path.
Sandra provides a glimpse into her daily routine, showcasing how she effectively balances a full-time job and entrepreneurship.
The conversation dives into the inspiration behind MY CURL iD and its mission to empower women with textured and Afro hair.
Sandra highlights the impact her venture is making in the beauty industry.
Connect with Sandra Pitroipa:
Connect with us online
